A new tech journalism co-operative publication launches with an ambitious concept: rewarding readers for engaging with content instead of asking them to pay
Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify
Just 9 per cent of Britons pay for news according to the Reuters Institute Digital News Report 2024. One of the main reasons why is that people are so used to getting their news for free, so what would happen if we flipped this dynamic upside down?
Introducing the 'payeewall', the pitch from a new tech journalism co-operative publication called Machine, which will share its revenue with a select proportion of its readers.
In this week's podcast, founder Jasper Hamill answers the obvious question here: monetising journalism is hard enough these days without letting readers eat the profits, so where is the money coming from?
His plans include driving revenue through brand deals and wider ghostwriting services, which will fund the core journalism.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Local news publication seeks qualified senior journalist with a background in local print journalism
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Burst your national news bubble with these titles
Smartphone content creation expert answers all your questions
Try them out
Balance quality content with strategic growth
